Branding…. its how your name gets recognized, it’s your face to the world. What happens when your face gets old? What happens when you are no longer conveying the idea you want to convey? CHANGE.
Yep, there, I said it. Sometimes you just gotta change. Our logo used to be this:
Boring, no? I mean, it works, kinda. But…. W got bored and came up with a bunch of other ideas. I won’t bore you with the failures.
We started to think about what we want people to think of when they see our logo.
- yet… Modern
Yeah, pretty demanding list. Your mileage may vary. Here’s what we came up with:
I like it. It’s simple, clean, to the point, and covers a lot of our ideas in one design. In addition, it uses essentially only 2 fonts, one of which we continued to use all over the website, creating consistency.
Will it take a while for the new logo to be recognized? Maybe. But, it’s pretty obvious when you look at it what company it represents, isn’t it?